What comes to mind when you think of sexual harassment? Chances are, you imagine a male perpetrator and a female victim. While this is an accurate representation of most cases, there are countless examples where men are the victims of this form of abuse as well.

Statistics show that one out of every sex men have experienced sexual abuse or assault, though researches believe those numbers could be higher. While women experience several difficulties in these abusive scenarios, there are unique challenges that mmale victims of sexual harassment face.

Not Being Taken Seriously

It’s a common tactic for abusers to cast a shadow of doubt on their victims, and female victims often struggle to have their voices heard. Men face this same issue, but in a slightly different way. This remains the primary challenge victims face and it remains in place due to several stereotypes.

Sexual Stereotypes

Society’s view of sexual harassment is one that immediately imagines a female victim. When a man does come forward with a claim, they are rarely taken seriously for a number of reasons. They are incorrectly viewed as always wanting sex, making the idea of an unwanted advance seem impossible.

“What man doesn’t want sexual attention from women?” many ask. This is similar to the “she was asking for it” argument female victims often receive. Just because someone is a man does not mean they want sexual advances from every woman around them.

Gender Stereotypes

Men are often considered stronger than females, which makes society think they could have protected themselves. It also makes it tougher to imagine a female using her position of power over a male to become a sexual abuser. 

Film and TV

Finally, pop culture sometimes uses male sexual abuse and physical violence toward men as a punchline. Many believe this desensitizes the public to sexual crimes where men are the victims, making it harder for claims to be taken seriously.

Internalized Ideas of Manhood

Another factor that stops men from coming forward about their unfortunate experiences with sexual harassment is an idealized version of manhood, or what a man should be. Many think being a man means being tough, never showing weakness, and always being in control. 

None of this defines what a man is, though. Men can be as tough as they want and still become victims with no control over the situation. Being a victim does not make someone weak, either. Unfortunately, these false ideals often stop male victims from speaking up about sexual abuse when it happens.

When You Are the Victim

If you or someone you know has been the victim of sexual abuse, it’s imperative that you speak with a legal expert as soon possible. Professionals like this San Francisco sexual harassment attorney work diligently to ensure the law applies equally to all victims regardless of their gender.

While there are stereotypes that work against men in these cases, the facts revolving around sexual crime laws remain the same. No one should be subjected to harassment, abuse, or rape. You have the right to seek compensation and should get the process started immediately.

“Figure out what works and what doesn’t. Throw intuition out of the window and change your strategy based only on numbers and facts.” - Jurgen Cautreels

Marketing has always been the key to success when it comes to growing and transforming businesses. Without a fantastic marketing plan, your product or business can fly under the radar without being noticed, even if it’s the best on the market.

Marketing is constantly evolving, and with that evolution, more doors start to open because of marketing. So, how exactly can marketing transform your business, and how can you create marketing strategies that will set you up for success? We interviewed Jurgen Cautreels to find out for you.

Jurgen Cautreels is an internet marketing expert with years of consultation experience. He has helped countless businesses level up their marketing game and grow beyond expectations.

What do you feel is the primary goal of marketing? Just to spread your name, or is there more to it?

The main purpose of marketing is to accomplish your goals. If your goal is to make money, then the purpose of marketing is to sell your product.

There are different ways to do this; some companies want to legitimize their product, some like their product to be seen as the only viable option.

Others want their product to be seen as a cheap alternative. Some advertising isn’t even done to sell products, but it’s done to garner name recognition. As I said, it all depends on goals.

What are some of your favorite marketing strategies?

Social Media marketing is probably my favorite. I really enjoy using all of the platforms and being able to engage with people. I found so many businesses utilizing social media wrong and even completely ignoring certain platforms.

That’s probably the easiest thing to fix when a business wants to grow. Influencer and affiliate marketing is another strategy that I almost always look at when building a marketing strategy.

If you want to start an internet marketing business in 2022, you should definitely focus more on social media marketing.

What do you mean by using Social Media wrong?

Some companies will get on Twitter, Facebook, Instagram and just post their product of the week. They’ll say, hey, buy this. It’s on sale! Then they won’t get very many results, and they’ll wonder why.

That is what you call outdated marketing. Revamping your digital marketing game will turn the results around.

The idea of social media marketing isn’t just to sell things; it’s to gain followers that will buy something later. If someone’s not familiar with your brand, it’s not likely that an advertisement will convince them to follow you.

However, if you can post interesting and engaging content, you can gain those followers who will do business with you in return.

Do you think marketing is more important than the actual product or business quality?

I think they go hand in hand. I’ve worked with companies with fantastic products and services at very reasonable prices. However, they had no customers.

I checked out their marketing strategy, and lo and beheld, it was lacking very hard. On the other hand, if you invest all this money into marketing and your product is sub-par, you’re not going to get many repeat customers.

This means you’re going to need to invest even harder in marketing next time, which can cut into profits in the long run.

If you had to give businesses one piece of marketing advice, what would it be?

Look at the numbers. Data analytics in business is everything. Where are your customers coming from? What pages are they sitting on the longest on your website?

Figure out what works and what doesn’t. Throw intuition out of the window and change your strategy based only on numbers and facts. Sometimes the truth will subvert expectations, and you have to adapt.

ALSO READ: 15 Top Trends That Will Impact Marketing In 2022
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace… Continue Reading For The Full Article

Rolls Royce, as a brand, is known for many things. Luxury is one of them, quality craftsmanship is another (it’s not likely you’ll need to hire the best lemon lawyer in your town because of breakdowns or non-functionality). With this superior standard, however, also comes a rather hefty price tag. What, specifically, makes the Rolls Royce name so expensive? That’s exactly what we’ll be taking a look at today. Read on to learn more.

Colors…

Perhaps one of the most well-known facts about Rolls Royce is their incredible selection of colors. Their palette, according to David Dean, consists of more than 44,000 options:

“We replicate people’s lipsticks, something from your house, something you own, something you’ve seen. Even we’ve done the dog of an owner, a red setter. So we exactly replicate them, whether it be by the DNA, the chemistry, or whatever.”

Naturally, that level of detail is going to cost you extra. But Rolls Royce goes an extra mile by registering unique colors for customers as well. You get to name that color, and it becomes yours forever, so to speak—others will even need to get your permission to use it!

…And Paints

It doesn’t end with choosing a color, though. Even painting a car is taken to the next level with Rolls Royce. Dean goes on to explain that simply calling their process “painting” is an insult. Instead, they call it the “Surface Finish,” because it involves applying, at minimum, seven layers to the surface of the vehicle. These include primers, base coats, color, clear lacquer, etc.

Some orders can even get up to 23 layers—seriously bumping up that final price tag. Special layers can mix colors with special effects—with some customers going as far as having crushed diamonds sprinkled onto the exterior of their Rolls Royce for the ultimate in sparkle.

Those Tiny Little Details

If Rolls Royce is exacting enough to crush diamonds and sprinkle them in the paint, you better believe there are other minute details they’ll add to a vehicle that few other manufacturers even consider. You’ve noticed, for instance, that lovely stripe you see on the side of many models? Done by a professional, by hand, with special brushes to give it that one-of-a-kind appearance.

Other details that give the Rolls Royce its character include obvious touches—the iconic RR logo, the grille—but also include lesser-known features as well. Did you know, for instance, that the manufacturer includes robust sound-proofing on their rides, equivalent to about 300 pounds of acoustic insulation around the cabin? How about the Starlight Headliners, those fiber-optic roof lights that “recreate the night sky”? Details like this, obviously, cost extra.

A Truly Unique Vehicle

All of these facets come together to create something extraordinary—a unique vehicle for every purchaser. Rolls Royce automobiles aren’t pumped off an assembly line, they’re delicately crafted to meet the individual needs of their consumers. This bespoke nature demands a mammoth price tag, and when you consider that there’s a near-limitless number of configurations for extras, options, and upgrades, you truly start to appreciate the service that the Rolls Royce brand provides.

Pinterest is an extremely popular social media platform, with many users from many walks of life and demographics. If you’re not utilizing Pinterest in your brand building and marketing, then you’re missing out on many potential customers.

Businesses worldwide use Pinterest as a way to reach new audiences, grow their business, and gain new subscribers and followers. In this article, Mint Global Marketing will give you their best advice for utilizing Pinterest to its full potential.

Mint Global Marketing is a digital marketing agency with 30 years of experience with growing businesses and marketing.

Learn about Pinterest

It is pretty tricky to decide which social media platform is best for your business. Every social media platform has its own set of users, and they are all different. You won’t talk to Twitter users the same way you’d communicate with Pinterest users.

Each platform has its own inside jokes, slang, etc. You need to understand them. If you don’t, you will come off as an advertiser just trying to milk money from the community and, in turn, lose any goodwill you may gain.

So spend time browsing the platform if you haven’t and learn about the people that use it.

Vertical Images

Most people that browse Pinterest do so on a mobile phone; therefore, your content should be created for them. Images with an aspect ratio of 2:3 are best, as it avoids awkward cropping for users browsing on their phone.

Be sure that your images and videos are high quality, not pixelated, and that they pop and draw people in. If they’re boring, low quality, etc., people are just going to skip over them. You can check out our Pinterest page at https://www.pinterest.com/mintglobalmarketing/ for inspiration!

Quality Copy Text

You need your descriptions to be thought out. When you create your descriptions, spend time thinking about SEO, keywords, etc. Encourage Pinterest users to click links, and take action. Ensure that all of your links work and are easy to click on mobile.

Mint Global Marketing points out that they see many businesses make the mistake of only having links to their business in obscure places on their profile. You have to remember that each post you make will have new eyes, and you have to give them an easy way to check out your business.

Don’t Forget Branding

Even on Pinterest, branding is important. Every post you make, every description you write, everything you do needs to be in line with your brand. As mentioned above, you should alter yourself a little bit to fit in with the Pinterest community and talk to them.

However, do not forget who you are overall. If your brand is funny, crack some jokes; if it’s serious, be serious but not too serious.

Diversify

You can post many different pins to promote a product if you have any. You can take videos or post carousels to showcase multiple products. Remember, you need to post more than just your products and advertisements.

Mint Global Marketing suggests posting engaging pins to bring in potential customers. They can browse your profile and find the few advertisements you do post. However, if you only post advertisements, then many people will just scroll right past them.

Moving can be quite the ordeal. Especially if you’re trying to move without hiring a moving service, taking on this responsibility can be a lot. Luckily, if you have friends or family who live near you, asking them to help you move might be a possibility for you. However, you’ll want to be careful with how you go about this.

To help you in doing this, here are three tips for asking your friends to help you move.

Ask Them Well In Advance

Ideally, you should ask your friends to help you with your move as early as possible. Unless you’re having to move at very short notice, you should be able to give your friends or family members at least a few weeks of a heads up.

By asking them well before you’d need their help with your move, you’re showing them that you’ve got a plan in place for your move and that you value their time. Give them the exact date that you’ll need them and your idea for when you’ll start needing their help on that day. And when you ask, try not to put too much pressure on them. Some people may not know their schedule a few weeks in advance or simply won’t be able to help you.

Let Them Know What You Need Help With

There are a lot of different tasks that come along with moving. So when you’re asking your friends to help you with your move, try to give them information about exactly what you’re needing help with.

If you need assistance with packing, let them know this. If you have big, heavy items that will be hard to move, tell them this in advance. Or if you’re wanting help with cleaning up your old place before you move, ask them for this specific help. When you are transparent with what you need help with, your friends will better be able to help you and feel like they know what they’re getting themselves into.

Be Prepared To Show Your Appreciation

After a long day of helping you move, it’s customary to show your friends your appreciation in some way.

While most people won’t be expecting any kind of monetary exchange, providing good food and drinks afterwards is enough to show your friends that you appreciate them coming out and helping you. And since moving can be a lot of hard work, it’s nice to replenish your friends’ energy after they’ve moved heavy boxes and loaded up your moving van for you.

If you’re going to be moving soon and are wanting to ask your friends to lend you a hand with the process, consider using the tips mentioned above to help you do so in the right way.

Money Heist is a rather popular (and, depending on your personal preferences) rather entertaining drama that loads of people have been checking out on Netflix. We’re sure there are plenty of “regular” viewers who are having a great time with it, but how about people who deal with the topic of crime consistently, like the Moorhead Law theft defense attorney team?

Now, fans of the show will already know some details, like the fact that it’s produced in Spain and the original Spanish name for the series is La Casa de Papel (that’s “the house of paper” for you non-Spanish speakers out there), but there are still plenty of hidden details that even regular viewers may not be aware of—details that we’re going to dive into today!

It Was Going To Have A Different Title

La Casa de Papel was not the first title for the series that producers kicked around. Originally, it was going to have a different name—Los Desahuciados. This translates to “The Outcasts,” which, if you’ve seen the show, does seem to fit the story and themes presented. It was decided, however, based upon that opening scene with the Royal Mint robbery, however, that the title we now know the show by was more appropriate.

They Didn’t Actually Film At The Royal Mint

Though that heist was supposedly set at the Royal Mint of Spain, the series didn’t actually film there. The real Royal Mint is a place of business, and shutting it down to film some scenes was out of the question. Instead, the team recreated the interior of the building at a studio north of Madrid, where they could easily set up their equipment and control the environment for those gorgeous shots without disrupting anyone’s actual day-to-day activities.

The Show Was Originally A Flop

La Casa de Papel first premiered in Spain, and drew in a sizable audience during that first episode (an estimated 4.5 million viewers). When the series progressed, however, fewer and fewer people tuned in, and the producers were ready to write the show off as a failure. Once Netflix came along to purchase and rebrand the show (for a whole two dollars), however, it gained new life in the United States, even without the benefit of heavy advertisement.

The Writers Don’t Plan The Whole Story Out

If you’re thinking this is a well-plotted and well-structured narrative vision, then you might be surprised to learn it’s anything but. Instead of planning everything in advance, the writers of the show prefer to take periodic breaks in-between writing a few episodes at a time. With the opportunity to see how the audience reacts to certain plot points, they can make informed decisions on how to take the story in a direction audiences will love.

It Was The Inspiration For Real Robberies

While no one has tried to replicate the whole plot of the show, there have been robbers who have taken cues and particular elements from Money Heist. From the outfits to the idea of scattering money as a diversionary tactic, this series has given clever thieves a few pointers on how to better execute their future crimes.