The Real Man Runway – Finding the Perfect Fit For Jacamo
For example, if you have recently hit the gym, the chances are you will find it impossible to get your arms into the sleeves of the clothes and brands that you used to buy. A shirt or t-shirt may still fit you around the chest and waist, but if you cannot pull it over your new muscles, it is not much use to you.
If you have had a busy summer of stag dos, you are also likely to have problems finding clothes that fit. In all likelihood, you will find that your favourite brand of t-shirt now hangs awkwardly over your new beer belly.
As I said before, us guys come in all shapes, so it always surprises me that so many men’s clothes retailers still take the one-size fits all approach to men’s fashion. They typically offer one cut, which is designed to fit the mythical Mr Average. As a result, most of us are left going from shop to shop on a fruitless mission to find clothes that fit properly, as well as look good.
Thankfully, some retailers are finally seeing the light. Jacamo is one such brand; their range is huge and comes in an amazing array of sizes, and cuts. Their official size range is small to 5XL, with waist sizes of between 30 and 64 inches.
If you, are long in the body and short in the leg they still have you covered. Jacamo sells trousers, chinos and jeans in lengths of between 27 and 35 inches. This retailer’s boots and shoes are available in sizes 7 to 15, and 3 different widths.
They sell clothes that will fit practically every man, and are keen to spread the word about this fact. To help them to do this they are planning an innovative new advertising campaign.
Jacamo is currently looking for a ‘real’ man to become the face of its autumn/winter 2017 collection.
Unlike most other retailers, they are not necessarily looking for a tall man with perfect abs, and film star looks. Literally, any man can apply for the position. This is the case regardless of how tall, short, fat or thin they are. Applicants just need to be aged18 or over, and to be able to legally work in the UK to qualify for Jacamo’s Real Man Real Runway competition.
A representative of the company summed up the firm’s reasons for taking this innovative approach, by saying:
“Through this activity we will celebrate men of all shapes and sizes - exactly what Jacamo does. The search isn’t about finding someone who fits a particular model shape or look – our winner will be someone who represents the ‘real’ man who’s a natural in front of the camera and has a winning personality to boot.”
The competition closes at the end of October. As well as working with Jacamo to launch their autumn/winter 2017 collection, the winner will get a free introduction to Models 1, which is one of Europe’s premier modelling agencies.